To support our “This Unpredictable Life” TV campaign to launch the new Honda Jazz car in early 2011, we devised an iPhone app which enables you to interact with the video ad, while you are watching on television or online. The app recognises at which point you are during the video by listening to the soundtrack, and the user can capture the animated characters by swiping the phone in the air.
The campaign was supported by a website, which was developed in-house.
The original TV advert:
Creative direction: Sam Heath/Chris Groom
Creative: Will Hooke/Katie Harrison/Duncan Bone
Production: Dom Tunon